idea generators . . . cultural sages . . . dynamic storytellers . . . qual/quant integration ninjas . . . data geeks . . . strategic stars . . .
idea generators . . . cultural sages . . . dynamic storytellers . . . qual/quant integration ninjas . . . data geeks . . . strategic stars . . .
Brighter was created to deliver superlative primary market research and strategy to transformational brands. Our researchers, strategists and analysts all have 1 to 2 decades of experience across a range of verticals and hundreds of brands. We bring our collective experience and expertise to answer your brand’s burning questions and guide you to a brighter future.
With both client side and agency experience, we understand what it’s like to conduct and socialize research and strategy within an organization. We partner with you to enable your success.
Whitney Dunlap-Fowler
Cultural Sage, Strategist, Semiotics Specialist
For over a decade, Whitney has worked along side the most coveted global brands in CPG, technology, retail, beauty & luxury. Utilizing her vast knowledge of cultural analysis, semiotics and brand strategy, she works to highlight new & meaningful ways for clients to leverage the constantly shifting nature of culture.
Whitney’s talent lies in analyzing cultural shifts and trends and telling you what the future will bring for your business and your customers.
She honed her strategic skills co-leading the Cultural Insights practice at Kelton Global and as a Brand Strategist, Cultural Insights Specialist and Multicultural Practice Lead at Kantar Value Added. She has a masters degree in Media Culture & Communications from NYU.
Dean Macko
Chief Storyteller, Research Director, Quantitative Strategist
Dean believes clients should demand to work with professionals who have walked in their shoes, leaning into them for ideas on how to activate exciting nuggets of knowledge throughout the organization.
He specializes in both quantitative and qualitative research with 25-years of experience across technology, automotive, CPG, QSR, financial services, food & beverage, education, etc.
For Dean, the engagement does not end with the read-out. He leverages extensive client-side experience in activation, including short videos, to help corporations make consumer-driven decisions highlighting both qualitative AND quantitative a-ha's.
Jill Joy
Chief Idea Generator, Strategist, Research Director, Founder
Jill has two decades of experience in in market research and strategy. Her passion for and deep expertise in technology, innovation and communications for B2B and B2C fuels her curiosity. An artist, strategist and entrepreneur, Jill marries creativity, cultural insight and analysis to provide rich insights and strategy brought to life with humanity.
She has extensive experience in both qualitative and quantitative - a qual/quant integration “ninja” infusing data with humanity to create empathy and understanding of your customers. A deep thinker, Jill is an inspiring collaborator with a charismatic and engaging style.
In her early career she co-founded a digital content start-up partnering with Adobe. She spent 7 years at HP and HPE as a market insight specialist with regional and global roles. Jill has run her own Market Research and Strategy Agency since 2016.
Deepa Iyengar
Global Project Whisperer, Research Director, Qualitative & Quantitative Strategist
Deepa is a dynamic researcher and charismatic leader who inspires excellence with empathy and penetrating intelligence. With over 20 years of global experience in both qualitative and quantitative, she has worked on every type of project you can think of including product development, brand strategy, competitive analysis, shopper insights, communications testing and tracking, consumer journey and UX.
In addition to being part of Brighter Collective, Deepa is an AI entrepreneur and co-founder of InnerSights specializing in Ai-powered tools and platforms for insight mining.
She’s had leadership roles at Ipsos & GfK and worked on major brands including Google, Meta, Netflix, YouTube, Visa, American Express & Fidelity. A cultural anthropologist and multicultural expert, she brings a unique global audience perspective. A “citizen of the world”, she has lived and worked in Asia, Europe and North America.