qualitative . . . quantitative . . . illuminating insight . . . ai enabled . . .

qualitative . . . quantitative . . . illuminating insight . . . ai enabled . . .

Market Research

We are technology specialists. For both B2B and B2C, we bring depth and humanity to every stage of every project, leveraging the latest ai tools to enhance insight gathering.

We are qualitative & quantitative integration specialists with global capabilities, crafting cohesive, compelling stories with actionable, data-supported strategies and recommendations.

Our final product is marked by beautiful design, compelling graphics and engaging video.

“Brighter research strategists dig for new & surprising insights, a vividly expressed idea, a thought so powerful it becomes the heart of a great brief.”

— Planning Director, Goodby Silverstein

B2B Research

We are B2B technology specialists. We have helped navigate major brands across the technology adoption lifecycle through every technological revolution of the last 25 years including digital publishing, mobile & wireless technology, digital transformation, e-commerce, cloud computing and now ai.

Do you need a research team that understands how to investigate use cases for your new ai tool?

A qualitative and quantitative investigation of how to position and message your new SaaS offering?

A moderator who can discuss future needs for hybrid cloud with CTOs and create a strategy?

We can help.

B2C Research

We love consumer research. It feeds our Brighter brains and helps us cross pollinate between B2B trends and insights and consumer needs and behavior, elevating our understanding of how the world works.

Do you need to investigate changing attitudes and cultural factors impacting your product or service?

Do you want to understand how to optimize your online and in person shopping experience to increase conversion?

Looking to position a new fiber offering to consumers leveraging your segmentation model or optimize messaging and feature development for a new offering?

We can help.

  • QUALITATIVE


    Brighter’s moderators are empathetic professionals making emotional connections with respondents. Innovative approaches including creative & projective techniques uncover emotions behind responses. Online and in-person studies, synchronous and asynchronous methodologies.

  • QUANTITATIVE


    Brighter analysts have extensive experience in methods like conjoint, MaxDiff, cluster analysis, driver & regression analysis, TURF and semantic differential. We leverage heat map exercises and in-survey AI chat to facilitate understanding of your products, services and brand.

Research Services

Communications

Exploratory

Concept & Message Testing

Creative Optimization

Campaign and Brand Tracking

Product

Features

Usability

UX Optimization

Market Fit

Customer

Journey

Satisfaction

Loyalty

NPS

Competitor

Strategies Evaluation

Strengths & Weaknesses

White Space Exploration

Segmentation

Qualitative Exploration

Quantitative Validation

Persona Creation

Target Identification

Pricing

Optimization

Sensitivity

Competitor Bench-marking

Price Positioning