Brighter Blog
AI Agents: Your New Digital Coworkers (and How IT Will Manage Them)
AI Agents are expected seamlessly integrate into jobs, enhancing operational efficiency and productivity. Hopefully these artificially intelligent agents will free up human workers for more creative and strategic pursuits.
What’s Love (or Fear) Got to Do With it? The Power of Emotion in B2B Tech Decision Making
We're all human and we bring our emotional selves to work. Our business decisions reflect a blend of rational and emotional considerations. How do tech brands speak to both?
Agentic AI Coming Soon to Take Over Your To-Do List
Agentic AI is poised to revolutionize how we work and live by acting as personalized, multi-faceted digital assistants capable of understanding and executing complex tasks.
DeepSeek's Branding: A Master Class in Humanizing AI
What does a cute blue whale have to do with the technology adoption lifecycle?
Is Gen Z the most spiritual generation yet? If so, what does it mean for brands?
Gen Z is focused on equity, inclusion, the environment and transparency. These values translate to specific likes and dislikes when it comes how brands behave and communicate.