branding . . . communications . . . segmentation activation . . . cultural context analysis . . . concept development . . . activation workshops . . .
branding . . . communications . . . segmentation activation . . . cultural context analysis . . . concept development . . . activation workshops . . .
Strategy & Activation
At Brighter, our strategy work is informed by a deep understanding of generational, emotional, life-stage and cultural drivers. We understand global financial, technological, consumer and workplace shifts and the trends that emerge from those shifts.
We’ll do an audit of your existing knowledge & research, utilize secondary research and conduct primary research if necessary to create brighter, transformational strategies.
We develop in-person and online working sessions to help your team understand and activate insights and strategies.
“Brighter’s work is nothing short of brilliant. They quickly grasped our domain delivering exactly the information we needed for our brand architecture work. I hope Brighter is available for all our future projects.”
— Vice President, Product Marketing, Oracle
Strategic Services
Brand
Competitive & SWOT Analysis
Positioning
Naming
Brand & Sub-brand Architecture
Archetype
Identity & Voice
Concepts
Insight Identification
Feature, Benefit & RTB Prioritization
Development & Writing
Validation
Communications
Benefits Ladders
Frameworks
Concepts
Messaging
Cultural Context Analysis
Competitive Landscape
Cultural Shift Identification
Current & Future Trends Scoping
Segmentation Activation
Personas & Voice
Day in the Life
Habits & Practices
Segment Messaging
Influencers
Activation Workshops
Input & Influence
Alignment & Activation
Socialization
Brainstorming
Innovation Pipeline Planning